电子化行销对于中小型的商业零售企业而言,如果能拥有更多的固定消费者,就能够使其销售量激增,从而推动企业向更高的层次发展。为了留住老客户、开发新客户,很多公司采取各种促销活动、邮寄广告、客户优惠等措施,而这一切都必须花费大笔经费,因此传统的分销系统对他们没有任何的优势可言。电子商务强调电子化行销。许多企业之所以采用Internet,就是因为它提供了经济有效的方式与客户联系沟通,而最为重要的 E-marketing For small and medium-sized commercial retail companies, if they can have more fixed consumers, they can increase their sales volume and promote the company to a higher level. In order to retain old customers and develop new customers, many companies take various promotions, mailings, customer discounts and other measures, and all this has to spend large sums of money, so the traditional distribution system does not have any advantage for them. E-commerce emphasizes electronic marketing. Many companies use the Internet because it provides a cost-effective way to communicate with customers, and the most important