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在所有的食品行业巨头中,首农集团可谓特立独行。这家成立于2009年5月的北京最大涉农国企,由北京市国资委下辖的三元集团、华都集团、大发畜产公司联合组建而成。在首农成立后的4年多时间里,食品行业负面新闻不断,而旗下品牌数十年从未传出过质量问题的首农,既没有利用竞争对手焦头烂额的机会博出位,也没有如外界猜测的那样,采取激进的扩张战略大肆开疆拓土。
In all the food industry giants, the first farmers group can be described as maverick. This was founded in May 2009 in Beijing’s largest agriculture-related state-owned enterprises, the Beijing Municipal SASAC under the jurisdiction of the Sanyuan Group, Huadu Group, a large livestock company jointly formed. In the first four years after the founding of Nong Nong, the negative news of the food industry, and its brand has never been heard for decades the quality of the first agricultural, neither to exploit competitors’ As speculated by the outside world, we must aggressively expand the territory by adopting a radical expansion strategy.