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舆论作为社会不同利益群体的意见集合,集中反映了不同公众对于社会重大事件、重要政策的认知态度。随着社会开放程度的加深,新媒体的作用日益勃兴,多元利益主体不断凸显,社会意见表达获得了多元载体和渠道。因此,多元舆论环境是社会多元表达的舆论环境。多元表达是一场包括传播机制、舆论环境在内的深刻变革,它意味着大众传播与表达时代的到来,在这里,既有众声喧哗、各抒己见,也有多样文化的激荡、多元利益的博弈。在这种局面下,主流媒体的影响力受到挑战,社会舆论环境复杂多变,难以把握。
As a collection of opinions of different interest groups in society, public opinion mainly reflects the different public attitudes toward major social events and important policies. With the deepening of social openness, the role of new media is booming day by day, the diversified interests are constantly highlighted, and the expression of social opinions obtains multiple carriers and channels. Therefore, a pluralistic public opinion environment is a pluralistic public opinion environment in society. Diversified expression is a profound transformation that includes communication mechanism and public opinion environment. It means the arrival of mass communication and expression. Here, there are both voices and expressions of views and voices as well as the stirring of diverse cultures and the game of multiple interests. Under such a situation, the influence of the mainstream media is challenged, and the environment of public opinion is complex and changeable, which is hard to grasp.