文化是一个非常广泛的概念,其基本要素包括物质文化,语言文字,教育水平,价值观念,风俗习惯和宗教等。各国文化之间都存在着差异,这种差异导致了各国消费者表现出不同的需求和购买行为,从而给企业的国际营销决策带来影响。1.物质文化水平。世界各国经济发展处于不同阶段,人们的物质文化水平高低悬殊,企业必须对准备进入的国际市场的物质文化水平有准确的认识,以便使其营销决策符合该国的物质文化水平。例 Culture is a very broad concept, its basic elements include material culture, language, education level, values, customs and religions. Differences exist among the cultures of all countries, and this discrepancy has led to the different needs and purchases of consumers in various countries, thereby affecting the international marketing decisions of enterprises. 1. Material and cultural level. The economic development of various countries in the world is at different stages. People’s material and cultural levels are disproportionate. Enterprises must have an accurate understanding of the material and cultural level of the international markets they intend to enter in order to bring their marketing decisions in line with the country’s material and cultural level. example