一、消费浪潮的兴起当前社会生活中的一个引人瞩目的重大变化发生在消费领域——商品的充分涌流唤醒了人们沉睡多年的蛰伏的需要,激发起他们踊跃的购物热情;企业不再自高自大,竞争使它们不得不和颜悦色地尊重起消费者来,人们有了更充裕的挑选余地;传统食品构成和服装概念正在改变,对家庭电器的需求持续上升;旅游和多种文化消遣的提出使旅游业及各种民间艺术团体的组建方兴未艾;设计家们空前地活跃起来,对变幻不定的消费心理与时尚的迎合及诱导,促进了各类日常用品、装璜和服装款式的经常性的花样翻新;广告、推销员、 First, the rise of the consumer wave A major social and social changes in the current major changes in the field of consumption occurred in the area - the full surge of goods awakened people sleeping for many years the need for dormant, inspire their enthusiastic shopping enthusiasm; companies no longer arrogant Competition has forced them to respect consumers with respect and with ample room for them to pick; the concept of traditional food compositions and apparel is changing and demand for home appliances continues to rise; tourism and multi-cultural entertainment are making travel The formation of industry and various folk art groups is in the ascendant; the designers have been active ever since, catering to and inducing the ever-changing consumer psychology and fashion, and promoting the regular pattern renovation of various daily necessities, decoration and fashion styles ; Advertising, salesman,