最近一个时期,我国电视界民生新闻改革的一个鲜明的特点即是立足社区,以贴近本地市民生活、服务普通大众的传播理念进入千家万户。我们一直跟踪调查的《经视直播》即是这样一档栏目。它在开播之日就打出“经视直播就在你身边”的栏目口号,通过屏幕内外的新闻报道与公益活动,逐渐在武汉市民心目中建立起“自己的”社区媒体形象, 不断提升节目在观众中的影响力和公信力。 In a recent period, a distinctive feature of the livelihood news reform in the TV industry in our country is that it is based on the community and has reached every household with a view to promoting the life of local citizens and serving the general public. We have been tracking the survey “by TV broadcast” is such a column. On the day of its launch, it launched the slogan of “watching TV by your side”. Through the news reports and public service activities inside and outside the screen, it gradually established its own “community media image” in the minds of the people in Wuhan, The audience’s influence and credibility.