“70/30”原则根据清华大学房地产研究所李菁等研究人员在我国北京、武汉等几个大城市的实地调研,市场上70%的商品房是被收入最高的30%的人买走的,我们不妨把这一规律简称为“70/30原则”。一般地,人们在分析一个城市的房地产市场潜力时,总是会关注人均可支配收入、人均居住面积、房价收入比等统计指标。类似的分析都暗含了一个前提,那就是把全体城市居民作为住宅市场的潜在客户群体。而“70/30原则”告诉我们,事实上住宅市场面向的主要客户群体,是仅占全部人口 According to the field research conducted by Li Jing and other researchers in the real estate research institute of Tsinghua University in several big cities such as Beijing and Wuhan, 70% of commercial housing in the market is bought by 30% of the highest-paid people , We may wish to refer to this law as “70/30 principle ”. Generally speaking, when analyzing the potential of an urban real estate market, people always pay attention to statistical indicators such as per capita disposable income, per capita living space, and house price income ratio. A similar analysis implies a premise that all urban residents as a potential customer base in the residential market. And the 70/30 principle tells us that in fact the main customer base for the residential market is only the entire population