互联网弹出式广告在互联网广告行业占据重要位置,然而目前我国规制互联网弹出式广告的法律规范尚不健全,监管也有所缺失,一些侵犯网民合法权益,扰乱互联网经济秩序的问题依然存在。因此,对互联网弹出式广告进行法律规制就显得尤为必要和紧迫。 Internet pop-up ads occupy an important position in the Internet advertising industry. However, the legal norms governing Internet pop-up advertisements in China are still not perfect and there is a lack of supervision. Some issues that violate the legitimate rights and interests of Internet users and disrupt the Internet economic order still exist. Therefore, the legal regulation of Internet pop-up ads is particularly necessary and urgent.