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本文阐述了在“互联网+”与各行业快速融合的新时代,机场作为对国民经济和社会发展具有重要作用的公共性基础设施。探索新的O2O商业与服务模式,通过和微信、支付宝等互联网企业深度合作,创新性的将线上资源和线下资源无缝对接,利用微信公众号、微信摇一摇、支付宝等新兴技术打造具有机场特色的O2O生态圈;从不同层次和纬度为机场旅客提供更加新颖、便捷和科技感的出行和消费体验,同时利用新媒体技术提升机场品牌价值和旅客整体满意度。
This essay expounds the airport as a public infrastructure that plays an important role in the development of the national economy and society in the new era of rapid integration of “Internet +” with various industries. Explore the new O2O business and service model. Through the in-depth cooperation with Weichang, Alipay and other Internet companies, the Bank innovatively connects online and offline resources seamlessly. We use the WeChat public number, WeChat shake, Alipay and other emerging technologies to create O2O ecosystem with airport characteristics; providing travelers with more innovative, convenient and technology-based travel and consumption experience at different levels and latitudes; and using new media technologies to enhance airport brand value and passenger satisfaction as a whole.