改革开放以来,我国的广告业得到了迅速发展,成为第三产业中的后起之秀。广告作为联结消费者和生产者的纽带正在发挥着越来越大的作用。但是,在其发展过程中,也出现了某些混乱现象。尽管广告大战风起云涌,无孔不入,但真正有创意,高水平的广告却并不很多,大多数广告都只是过眼烟云,而少数广告完全是欺骗消费者的烟幕弹,造 Since the reform and opening up, China’s advertising industry has developed rapidly and has become a rising star in the tertiary industry. Advertising is playing an increasingly important role as a bond connecting consumers and producers. However, in the course of its development, there has also been some confusion. Although ad campaigns are surging and pervasive, they are truly creative and do not have many high-level advertisements. Most advertisements are just eye-catching, and a few advertisements are completely deceptive to smoke bombs.