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批发业态让客户“现购自运”中国市场藏龙卧虎,怎样避开竞争,赢得更多利润?世界知名贸易集团麦德龙走出了一条差异化之路:不服务终端消费者而专为专业客户服务,即面向餐饮业、酒店业、食品和非食品贸易服务商、机构采购等专业客户的“现购自运”。每天凌晨三点,当人们还在梦乡时,麦德龙现购自运商场就开始了生鲜产品的销售。在这里,许多销售都是由顾客直接给麦德龙的销售部门发传真,然后由麦德龙备好货,对方派车直接拉走。
How to avoid competition and win more profits? METRO Group, a world-renowned trading group, has stepped out of a differentiated road: it does not serve the end consumers and only serves professional customers, that is, For the catering industry, hotel industry, food and non-food trade service providers, institutional procurement and other professional customers, “Buy and Sell.” Three o’clock every day, when people are still dreaming, Metro Cash & Carry opened the sale of fresh products. Here, many sales are faxed directly by the customer to the sales department at Metro and then the goods are prepared by Metro and they are dispatched directly by the other party.