企业文化是企业的精神面貌,包含工具性文化和表意性文化。工具性文化是指能够指导一个企业生产经营活动,引导企业履行社会功能,实现自身经营目标的文化。工具性文化的核心是市场经济观或商品经济观,由此可以引出一系列观念,如竞争观念、赢利观念、最大刊润观念等。所谓表意性文化,是指形成一种和谐、友爱、生气勃勃的人际关系的文化。主要体现:一是理想、事业心、高精神境界,以此来激励职工具有强烈的自信心和自豪 Corporate culture is the spirit of the enterprise, including instrumental culture and expressive culture. Instrumental culture refers to a culture that can guide a company’s production and business activities, guide enterprises to fulfill social functions, and achieve their business goals. The core of instrumental culture is the view of market economy or the concept of commodity economy, which can lead to a series of concepts, such as competition concept, profit concept, and concept of the largest publication. The so-called expressive culture refers to the formation of a harmonious, friendly, and dynamic interpersonal culture. Mainly reflects: First, the ideal, dedication, and high spiritual realm, in order to motivate employees to have a strong sense of confidence and pride