The outcome of the Apollo lunar exploration program 1969-1974 was a model of lunar petrogenesis which ignored the probability of selective volatilisation of gases and alkalis from fire-fountaining lunar basalts. It overlooked the fact that the average compositions of the erupted basalts were those of plagioclase-saturated and low-pressure cotectic liquids on eruption, cleafly indicating that they were not primary magmas. The basalts may have undergone evolution by gabbro fractionation within the lunar crust, perhaps in large lava lakes now solidified as the lunar maria. The existing model involving a global magma ocean and plagioclase flotation to form the lunar crust arises solely from the incorrect assumption that the basalts are primary magmas. The plagioclase flotation hypothesis requires the presence of a significant positive europium anomaly in the lunar highland crust, and was founded upon its alleged presence. However, that positive anomaly is neither established by the original data set nor by the much broader current data set. Critical observations, and experiments which will advance the debate are suggested, and alternative interpretations outlined.