广告目标就是整个广告活动要达到的最终目的。它的宗旨是为企业传播信息,以使企业增加销售机会和利润,扩大社会影响。企业营销目标是指企业为实现利润所开展的营销活动所要达到的目的。广告目标与企业营销目标两者紧密相关。从结构上看,广告目标是企业营销目标的一个组成部分。从逻辑上看,先有企业营销目标,后有广告目标。从隶属 The advertising goal is the ultimate goal of the entire advertising campaign. Its purpose is to disseminate information for business so that businesses can increase sales opportunities and profits and increase social impact. Corporate marketing objectives refers to the business for the realization of profit marketing activities to achieve the purpose. Advertising goals and corporate marketing objectives are closely related to both. From the structural point of view, advertising goals is an integral part of corporate marketing objectives. From a logical point of view, the first corporate marketing goals, after advertising goals. From subordinate