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现代设计领域,平面广告设计是比较重要的设计类型,在其设计中所应用的元素也比较多。只有通过科学的应用,才能对平面广告设计进行优化。将传统图形语言应用在平面广告设计当中,对提高设计水平就比较有利。本文主要就平面广告设计中传统图形的元素和应用的重要性加以分析,然后结合实际阐述运用传统图形语言,从而提升平面广告实践设计水平。
In the field of modern design, print advertisement design is a more important type of design, and more elements are applied in its design. Only through the application of science can print ads design optimization. The traditional graphic language used in print ads designed to improve the design level is more favorable. This article mainly analyzes the importance of the elements and applications of the traditional graphic in the design of print advertisement, and then elaborates the application of the traditional graphic language in order to improve the practical design level of the print advertisement.