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插画作为广告设计中的重要构成要素,具有浓厚的商业目的和艺术色彩,在近几年受到越来越多的关注和重视。本文通过分析插画在广告设计中的表现形式,深入探讨插画应用于广告设计的优势所在,最终阐述插画在广告设计的中的应用价值。所谓广告,是指依托印刷媒体,以报纸、杂志、书籍以及户外的各种实物为载体,进行广而告之的宣传,近几年伴随着科技的进步与发展,逐步涉及影、视以及网络等新媒体。而插画作为一种艺术表现形式,在现代设计中已
As an important component of advertising design, illustration has a strong commercial purpose and artistic color, and has received more and more attention and attention in recent years. By analyzing the representation of illustration in advertisement design, this paper explores the advantages of illustration applied in advertisement design and finally illustrates the application value of illustration in advertisement design. The so-called advertising, refers to relying on print media, newspapers, magazines, books and outdoor variety of physical as the carrier, to advertise the publicity, in recent years with the progress and development of science and technology, and gradually involved in film, video and network And other new media. Illustration as an art form has been in modern design