众所周知,产品是企业利润的保障,但由于自身条件的限制,作为中小企业,它们的产品策略的制定和执行相对来说有一定得约束性,本篇文章通过分析产品生命周期的四个阶段,对中小企业的产品策略提出一些见解,探求解决问题的有效途径,以促进我国中小企业的良好发展。 As we all know, products are the guarantee of corporate profits, but due to the constraints of their own conditions, as the SMEs, the formulation and implementation of their product strategies are relatively restrictive. This article analyzes the four stages of the product life cycle. Provide some insights on the product strategy of SMEs and explore effective ways to solve the problems so as to promote the sound development of SMEs in China.