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爱米莉·尼尔森撰文以生动的实例介绍了雅诗兰黛(Estee Lauder)的美容顾问如何运用该公司独特的推销艺术使顾客心甘情愿地掏钱购买更多的化妆品。任何女人如果在离开一家商店时奇怪自己刚才怎么会花掉那么多钱购买化妆品的话,只要看看雅诗兰黛的美容顾问玛菲·费瑞尔女士就会明
Emily Nielsen wrote a vivid example of how Estee Lauder’s beauty consultants use their unique marketing art to make customers willing to pay for more cosmetics. Any woman who escapes from a store wondering how they would spend so much on cosmetic products just by looking at Estée Lauder Beauty Counselor Maffei Ferrell would know