大力加强烟草品牌建设

来源 :湖南烟草 | 被引量 : 0次 | 上传用户:luoch668
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湖南烟草工商企业紧紧围绕国家局和省委省政府的决策部署,以工业企业品牌稳居“532”“461”品牌发展第一方阵、商业企业打造一流流通服务企业为目标,把烟草品牌建设作为工作重点来抓,取得了新的成效。“芙蓉王”、“白沙”品牌的影响力和竞争力进一步增强,品牌价值得到持续快速提升,今年上半年两大品牌的销售收入分别超过400亿 Hunan Tobacco Industrial and Commercial Enterprises closely around the national bureau and the provincial government decision-making deployment, with the industrial enterprise brand “532 ” “461 ” brand development of the first phalanx, commercial enterprises to create first-class circulation service enterprises as the goal , The tobacco brand building as the focus of work, achieved new results. “Furongwang ”, “Baisha ” brand influence and competitiveness to further enhance the brand value of sustained and rapid increase in the first half of this year the sales revenue of the two major brands more than 40 billion
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