论文部分内容阅读
2015年,新媒体的发展和传统电视媒体开机率的降低,让电视人感到前所未有的危机,整合发展和转型发展是2016年传统媒体最流行的字眼,新媒体和传统媒体的融合让我们深刻地感到,阵地与对手,从来没有像今天这样界限清晰又模糊,你中有我,我中有你,竞争中又抱团发展,一边在失去利益,另一边对似乎就在眼前的盈利又深感力不从心……纠结、焦虑甚至恐慌。而在各种声音、数据和策略面前,城市台也十分清醒:面对形势必须沉着淡定、要坚守住城市电视台电视剧播出的半壁江山,然后积极拓展自己的创作空间和摄制资源,并与资本市场携手联合发展。
In 2015, the development of new media and the reduction in the turn-on rate of traditional television media have made televisionmakers feel unprecedented crises. The integration and development and transformation are the most popular words of traditional media in 2016. The integration of new and traditional media enables us to profoundly Feel that positions and rivals have never been as clearly and vaguely defined as today, that you are with me, I have you, and that you are still losing their part while competing for profit. On the other hand, you feel powerless at what seems like immediate profit ... tangled, anxious and even panic. In front of all kinds of voices, data and strategies, the urban platform is also very clear: in the face of the situation, it must be calm and calm, hold to the half of the TV stations of the city’s television channels, and then actively expand its own creative space and film resources, and capital markets Joint development.