作为以声音传播的媒体形式 ,在今天受到其他媒体的冲击 ,是一个无法回避的现实 ,主要在电视和报刊的夹击下 ,日异显现出一种“旧贵族”的无奈。应该承认 ,广播不具有画面、色彩、形象等综合性表现能力 ,这似乎无法同电视抗衡 ,也不像报刊那样随买随弃 ,反复阅读、可收藏性和传 As a form of media that is spread by sound, it is an unavoidable reality that it is being hit by other media today. It is mainly under the attack of television and newspapers that it shows its helplessness as an old aristocrat. It should be acknowledged that broadcasting does not have the comprehensive ability to display pictures, colors and images. It seems that it can not contend with television and does not have to follow the example of newspapers and magazines, repeatedly reading, collecting and transmitting