本世纪是全球经济一体化的时代,更是经济和文化一体化的时代,构建经济和文化一体化的企业文化,正在受到越来越多的企业的重视,其已成为新世纪企业改革、经济发展和社会进步的重要标志。企业文化建设的根本目的,就是用文化力激活生产力,增强凝聚力、执行力和创造力,进而提升企业核心竞争力。企业文化建设是一项长期的系统工程,其内容相当复杂,但其出发点和落脚点总离不开提高员工的素质。员工素质是企业文化的内在要素,是承载企业灵魂、展示企业形象 This century is an era of global economic integration. It is even an era of economic and cultural integration. Building an enterprise culture with economic and cultural integration is being valued by more and more enterprises. It has become the key point of enterprise reform and economy in the new century An important symbol of development and social progress. The fundamental purpose of building corporate culture is to use cultural force to activate productivity, enhance cohesion, execution and creativity, thereby enhancing their core competitiveness. Corporate culture is a long-term systematic project, its content is quite complex, but its starting point and end result can not be separated from improving the quality of employees. Quality of employees is an inherent element of corporate culture, is carrying the soul of the enterprise, show corporate image