记者:日化行业今年竞争比较激烈,上海家化在市场上表现怎么样?此次投标投在什么位置? 王茁:从经营角度来讲,日化行业竞争是非常激烈的,今年的竞标应该说也是非常激烈的。对于投放央视这样强势优势的媒体,我们充满信心。我们今年下半年即开始尝试投放央视,对销售成长非常有帮助,我们相信明年对公司销售和品牌形象的提升,都会有重大的推动作用。我们主要投在A特段、新闻联播后和焦点访谈前。记者:听说上海家化十年都没有进入招标,今年是第一次,是不是因为外面压 Reporter: Daily chemical industry fierce competition this year, Shanghai Jahwa performance in the market how? The vote cast in what position? Wang Zhuo: From the business point of view, the competition in the daily chemical industry is very intense, this year’s bid should be It is also very intense. We are full of confidence in running such a strong media company like CCTV. We are trying to launch CCTV in the second half of this year, which is very helpful for sales growth. We believe that there will be a significant boost to the company’s sales and brand image next year. We mainly cast in A special section, the news network and focus interviews. Reporter: I heard Shanghai Jahwa ten years did not enter the tender, this is the first time, is not because of pressure