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作为经典国货,金帝并不缺少故事。但2016年的三次易主,却让人们对曾经的本土巧克力老大的经历唏嘘不已。当2016年12月7日,金帝被一家来自福建的民营企业——好邻居股份有限公司(下文简称“好邻居”)以2.06亿元人民币为对价收入囊中后,有人用了“下嫁”一词。都说门当户对很重要,但下嫁未必不幸福。从中粮的主打品牌,到民营企业的新兴伙伴,金帝此次的选择,或才真正遇到了“有情郎”。
As a classic domestic product, Jindi does not lack the story. However, the three easy-going owners in 2016, but let people marvel at the experience of the former native chocolate boss. On December 7, 2016, when Emperor Jindi was pledged for a consideration of RMB 206 million by a privately-owned company in Fujian - Good Neighbor Co., Ltd. (hereinafter referred to as “Good Neighbor”), “Marry ” the word. It is very important to say that they are well-versed, but marry may not be unhappy. From COFCO’s flagship brand, to the emerging partners of private enterprises, the Emperor’s choice, or really met “lover ”.