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在影楼经营中,处在生产链条核心位置的就是摄影师。摄影师的摄影技术和服务水平最容易引来顾客的赞美或诟病,成为促进和制约影楼发展的重要因素。所以,培养一批优秀的、忠诚于影楼的摄影师,建立公平合理的考核机制,对影楼的发展至关重要。那么如何招聘和培养摄影师?考核摄影师的方法有哪些?摄影师的出路在哪里?如何规范摄影师的服务标准?这几个问题是目前影楼存在的比较突出的问题。要解答这些问题,需要倾听来自不同形式、不同规模、不同定位的影楼的声音。因此本次专题特别请到了专注摄影技术并且发展迅速的北京八月照相馆、西安罗亚婚纱摄影;还有规模较大,发展较成熟的国内知名影楼如成都群丽婚纱影楼、温州薇薇新娘婚纱影楼、深圳天长地久婚纱影楼等;还有在儿童摄影领域一直处于领先地位的汪叔叔儿童影楼、重庆儿童天堂影楼的工作人员,他们就以上问题,从各自的角度分享了各自的经验。希望他们总结的经验能给大家一些启示。
In studio management, the core of the production chain is the photographer. Photographers photography technology and service levels most likely to lead to customer praise or criticism, as to promote and restrict the development of the studio an important factor. Therefore, it is very important for the development of a batch of outstanding and loyal photographers in the studio to establish a fair and reasonable assessment mechanism. So how to recruit and train photographers? What are the ways to assess the photographer? Where is the photographer’s way out? How to standardize the service standards of photographers? These issues are the more prominent studio there is the problem. To answer these questions, you need to listen to the sound from studio buildings of different forms, sizes and orientations. Therefore, this topic specially invited to focus on photography and the rapid development of Beijing August photo studio, Xi’an Luo Ya wedding photography; there are larger, more mature well-known domestic institutions such as Chengdu Qunli wedding photo studio, Wenzhou Vicki bride Wedding photo studio, Shenzhen Everlasting wedding photo studio, etc .; there is still in a leading position in children’s photography Wang Uncle Children’s Studio, Chongqing Children’s Studio photo studio staff, they are above questions, from their own perspective to share their own experience. Hope they can sum up the experience to give you some inspiration.