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作为影响旅游产业发展的一个关键因素,旅游形象的构建与传播正在得到越来越多的关注。虽然近年来内蒙古旅游形象构建与传播取得了一定成就,但与其他地区相比依然处于落后地位,存在形象塑造单调、文化内涵不高、传播渠道不宽、传播队伍专业素养不足等问题。为了推动旅游产业的跨越式发展,内蒙古应当以创新思维构建与传播旅游形象,不仅要对旅游形象进行创新定位,而且要融合各种传播媒介,同时还要提高传播人员的专业素养。
As a key factor affecting the development of tourism industry, the construction and dissemination of tourism image are receiving more and more attention. Although some achievements have been made in the construction and dissemination of tourist images in Inner Mongolia in recent years, it is still in a backward position compared with other regions. There are such problems as monotonous image, low cultural connotation, wide channels of communication, and insufficient professionalism of communication teams. In order to promote the leap-forward development of the tourism industry, Inner Mongolia should construct and disseminate the tourism image with innovative thinking. It not only needs to locate the tourism image in an innovative way, but also integrates all kinds of media. At the same time, it also needs to enhance the professionalism of the communication staff.