他这样做出版——凤凰集团董事长陈海燕的出版改革

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新年伊始,凤凰出版传媒集团捷报频传。在前年资产及销售收入双超150亿元的高基础上,2012‘年销售收入预计超过170亿元,盈利15亿元,继续位居全国出版业排行榜的首位。去年集团成功拍购过云楼藏书,据近日评估,其身价已超过5亿元。江苏人民版《创先争优系列读本》及《第一资源:科学人才观简明读本》,不到一年发行量双双超百万册。被誉为“亚州第一线”的短版印刷生产线业已投产。凤凰数字出版产品,开始步入盈利期。迄今规模最大、功能最全的苏州大书城,将在今年上半年开业。集团董事长陈海燕,先后被《中国新闻出版报》《中华读书报》评为2012年年度出版人物。这一切充分显示集团的主业、副业、置业、产业及子公司的绩效,呈现全面丰收的喜人局面。这几年常听出版界朋友叹苦经,说做书难,卖书难,回款难,赚钱更难,以至有些出版社不得不靠卖书号维持生计,不少实体书店也只好关门大吉,听下来仿佛出版业“度日艰难”。可是凤凰出版集团却是另一番景象。同样搞出版, At the beginning of the new year, Phoenix Publishing Media Group has been widely publicized. In the previous year, assets and sales revenue of more than 150 billion yuan on the basis of high, 2012 ’annual sales revenue is expected to more than 17 billion yuan, 1.5 billion profit, continue to rank first in the national publishing industry rankings. Last year, the group successfully purchased cloud floor book collection, according to recent assessment, its worth has more than 500 million yuan. Jiangsu People’s version of “a pre-emptive series of readers” and “the first resource: a concise reading of scientific talent”, both in less than one year circulation of both super-million copies. Known as “Asia first line ” short version of the printing production line has been put into operation. Phoenix digital publishing products, began to enter the profit period. So far, the largest and most comprehensive Suzhou Book City will open in the first half of this year. Group Chairman Chen Haiyan, has been “China Press and Publication News” “China Daily Newspaper” as the 2012 annual publication of figures. All this fully shows the performance of the Group’s main businesses, sideline businesses, home businesses, industries and subsidiaries, and presents a gratifying overall harvest. In recent years often listen to publishing industry friends sigh bitter, saying that the hard work of the book, hard to sell, difficult to repay money, make money more difficult, and even some publishers have to rely on to sell their books to make ends meet, many substantive bookstores had closed down, Listen to the publishing industry “difficult time ”. However, Phoenix Publishing Group is another story. Also engaged in publishing,
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