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社区报作为近年来广受关注的一种报纸,在美国取得了巨大的成功,但是在中国却遇到了“水土不服”的难题。本文重点探讨社区报在中国本土化的可行性问题,依次阐述了社区报创立的背景及意义,社区报创立的理论依据以及社区报发展的制约因素及解决方案,最后得出结论:社区报在当前的中国,在中国城市和农村等不同的文化形态下,通过合理的发展和变形,必将焕发出强大的生命力。
As a newspaper that has drawn much attention in recent years, the community newspaper has achieved great success in the United States, but it has encountered the problem of “acclimatization” in China. This article focuses on the feasibility study of community newspaper localization in China, and then elaborates the background and significance of newspaper publication, the theoretical basis for the establishment of community newspaper and the restrictive factors and solution of community newspaper development. Finally, the conclusion is drawn: At present, China, under the different cultural forms in cities and rural areas of China, will surely glow with vitality through sound development and transformation.