满意指数已经成为许多国家衡量经济产出质量的重要指标,为宏观经济管理提供了有效的决策参考依据,但是,如何进一步开发利用满意指数调查信息,加大对微观层面的经济组织经营管理活动的指导作用,仍然是满意度研究的重要课题。本文利用真实的用户满意指数测评调查数据,对营销管理中用户类型划分问题进行了分析,结果表明,用户满意指数测评调查数据,可以准确地将用户划分为逃离型、趋利型、受制型和忠诚型。 Satisfaction index has become an important index for measuring economic output in many countries and provides an effective reference for macroeconomic management. However, how to further develop and make use of survey data of satisfaction indices and increase the management and operation of economic organizations at micro level? Guidance, is still an important issue of satisfaction research. In this paper, the real user satisfaction index evaluation survey data, the marketing management of user types are analyzed, the results show that the user satisfaction index evaluation survey data, users can be accurately classified as fleeing, profit-oriented, controlled and Loyalty.