作者首先阐述了入世凸显医院管理是竞争的关键。一是管理观念的转变 ,充实管理内涵、拓宽管理视野、提升管理高度、改变管理思维、调整管理结构 ;二是现代管理技术的应用。其次 ,从对就医人群的竞争看医院管理的转变。①以便捷的服务吸引患者 ;②以特定形象广而告之 ;③以标准化管理体现质量 ;④合理价格取信于民。最后就医学人才竞争中医院的管理转变时详述了开发人力资源、留住人才的知识、形成优势团队、搭建合理结构、提高评价标准。 The author first elaborates that joining the WTO to highlight the hospital management is the key to competition. First, the concept of management change, enrich the connotation of management, broaden the horizons of management, enhance management, change management thinking, adjust the management structure; the second is the application of modern management technology. Second, look at the change of hospital management from the competition of medical people. ① to facilitate the service to attract patients; ② widely advertised to a specific image; ③ standardized management to reflect the quality; ④ reasonable price win the trust of the people. Finally, the management of medical personnel in the hospital competition changes in detail the development of human resources, retain talent knowledge, the formation of superior team, build a reasonable structure, improve the evaluation criteria.