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当前家具市场的竞争,堪称是热火朝天异常激烈,家具企业的市场份额可以说更是来之不易。对于百强家具这种中高档的市场定位,企业的发展相对难度就会更大些。首先,像百强家具品种多,销售范围也大。企业的规模也就必须得大。总经理陈晓太带领我们参观时介绍说:全国范围四十多个销售点。库存小了不行。二百多个品种,仓储的投资小了也不行,因为仓库小根本不够用,购进已干燥好的料,所以连材料的仓储都得在封闭状态下。难怪进了百强家具的厂区后,看见那大得惊人的厂房,有种到了机场的感觉。 有人说九十年代的企业在拼资本,谁的资本雄
The current competition in the furniture market can be said to be overwhelming, and the market share of furniture companies can be said to be hard-won. For the mid-to-high-end market positioning of the top 100 furniture, the relative difficulty of the company’s development will be greater. First of all, like the top 100 varieties of furniture, sales are also large. The scale of the company must also be large. General Manager Chen Xiaotai introduced us during the visit and said: There are more than 40 sales outlets nationwide. The inventory is small. More than 200 varieties, storage investment is not enough, because the warehouse is not enough to use small, purchased dry material, so even the material storage must be in a closed state. It’s no wonder that after entering the factory area of the top 100 furniture, he saw the surprisingly large factory building and the feeling of being at the airport. Some people say that companies in the 1990s are fighting capital, and who are the capitalists