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服务箴言在我们眼中,没有一次交易的顾客,只有终生顾客。服务典范很多公司只从单一角度与顾客建立关系。戴尔公司与顾客建立的直接关系,则可以兼顾客效益及顾客的反映,运用所有可能的方式与他们结盟。事实证明,这样的关系已成为戴尔公司最大的竞争优势。如何实现这样的效果呢?首先必须保持开放的弹性做法,即使不能在顾客提出各式各样的需求之前洞察先机,也必须能在他们提出意见之时立即回应。在以不断对话与顾客合作的过程当中,发展出许多成功的策略。
Service Proverbs In our eyes, there is no single transaction of the customer, only lifelong customers. A good example of service Many companies establish relationships with customers from a single perspective. The direct relationship Dell has built with its customers can leverage customer benefits and customer responsiveness and align with them in all possible ways. Facts have proved that such a relationship has become Dell’s biggest competitive advantage. How to achieve such an effect? First of all, we must maintain an open and flexible approach. Even if we can not grasp the first-mover priorities before customers put forward various needs, they must be able to respond immediately when they make their own comments. In the process of continuous dialogue and customer cooperation, many successful strategies have been developed.