大学生是当今社会极其重要而又特殊的一类消费群体。通过调查分析发现,河北省大学生消费情况受经济情况、产品价格、消费偏好、消费心理、周围同学消费水平等因素影响。企业和创业者只有掌握大学生消费特点,制定正确的营销策略,才能在这个市场上抓住机会,赢得利润。 College students are extremely important and special consumer groups in our society today. Through the investigation and analysis, it is found that the consumption of college students in Hebei Province is affected by such factors as economic conditions, product prices, consumer preferences, consumer psychology, and the spending level of students around them. Only by grasping the characteristics of undergraduates’ consumption and establishing the correct marketing strategy, enterprises and entrepreneurs can seize the opportunity and win the profits in this market.