公共关系危机管理是公共关系实务操作的重要组成部分,公共关系危机一旦发生,将组织置于了生死存亡的重要关口。加强对公共关系危机管理的研究学习,深入分析公共关系危机产生的原因,分享公共关系危机的处理对策,可以进一步提升对公共关系危机管理的处理应对能力。 Public relations crisis management is an important part of public relations practice. Once the crisis of public relations occurs, the organization places the organization at the vital juncture of life and death. To strengthen research and study on the crisis management of public relations, to deeply analyze the causes of the crisis of public relations and to share the handling strategies for the crisis of public relations, can further improve the ability to deal with the crisis of public relations management.