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我国主流意识形态话语体系表现出话语主导权的弱化、话语解释力不足、吸引力不够等多重困境,诸多困境的存在源于多元文化与社会信息化的挑战、话语内容的滞后与不适及话语方式手段的传统单调。意识形态工作者应努力研究话语发展和传播规律,积极探索破解话语困境、提升话语能力的有效路径:牢牢掌握马克思主义意识形态话语权、加强话语内容供给、优化话语方式与手段,提高主流意识形态的社会影响力和认同度。
The mainstream ideological discourse system in our country shows the dilemma of discourse dominance, lack of discourse explanatory power and insufficient attraction. The existence of many dilemmas stems from the challenges of multiculturalism and social informatization, the lag and discomfort of discourse content and the mode of discourse The traditional monotonous means. Ideological workers should make efforts to study the law of discourse development and dissemination, and actively explore the effective ways to solve the discourse dilemma and enhance the ability of discourse: firmly grasp the power of Marxist ideological discourse, strengthen the supply of discourse content, optimize the means and means of discourse, and enhance the mainstream awareness Form of social influence and recognition.