论文部分内容阅读
面对龙头企业和资本的两面夹击,地方品牌或奋起争雄,冲锋陷阵,或负隅守土,以逸待劳,其生存空间究竟怎样? 在“分秒是金”的央视黄金 A 特段中,每天都能看到一长串乳业品牌,除了光明、伊利、蒙牛、三鹿、完达山等老面孔外,还能看到长富、恒康、圣元、科尔沁乳业等地方品牌。在乳业扩张热潮中,几乎每家企业都表现出做全国品牌的雄心,而在央视做广告无疑是品牌挺进全国的最快途径。但是这些地方品牌您都知道
The face of leading enterprises and capital on both sides of the attack, local brands or to rise and fall, the charge stormed the enemy, or corner to defend the soil, to wait for labor, its living space exactly what? In “every second is gold ” CCTV gold A special section, every day See a long list of Dairy brands, in addition to bright, Erie, Mengniu, Sanlu, Wandashan and other veterans, but also to see the rich, Hang Hong, San Yuan, Horqin Dairy and other local brands. In the boom of dairy expansion, almost every enterprise has shown its ambition to be a national brand, while advertising at CCTV is undoubtedly the quickest way for brands to enter the country. But you know all these local brands