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1月8日,阿里巴巴数字娱乐事业群总裁刘春宁在移动游戏产业年度高峰会上,首次阐述了阿里巴巴集团的手游平台战略,直接切入腾讯的势力范围。这也应了马云此前所言:杀到企鹅家去,该砸的就砸,该摔的狠狠地摔。更具有颠覆性的是,刘春宁表示,对于单机版游戏合作者,第一年阿里巴巴将完全免费为其提供服务,联合运营的游戏则采用8:2的分成模式,其中阿里巴巴仅拿20%以覆盖成本和用户激励,游戏开发者获得70%的收益,剩余10%将用于支持农村孩子教育发展。
January 8, Alibaba digital entertainment group president Liu Chunning at the annual summit of the mobile gaming industry, for the first time described Alibaba Group’s mobile game platform strategy, direct cut into the sphere of influence of Tencent. This also should be Ma said earlier: kill Penguin home, hit the hit, the wrestling fiercely fell. More subversive is that Liu Chunning said that for the stand-alone version of the game partners, the first year of Alibaba will be completely free to provide its services, the joint operation of the game uses 8: 2 into the model, which Alibaba only take 20% To cover the cost and user incentives, game developers get 70% of the proceeds, the remaining 10% will be used to support the development of rural children’s education.