随着网络经济时代的到来,商业企业传统的营销方式逐渐进入困境,为了适应新时代电子商务的要求,电子商务流程再造是发展趋势。本文从进入时机、逆向选择和营销方式三个方面介绍了网络经济时代的商业企业营销困境,并介绍了电子商务流程再造的基本步骤。 With the advent of the era of network economy, the traditional marketing methods of commercial enterprises gradually come into the dilemma. In order to meet the requirements of e-commerce in the new era, the reengineering of e-commerce processes is the development trend. This article introduces the plight of commercial enterprise marketing in the era of network economy from the three aspects of timing, adverse selection and marketing methods, and introduces the basic steps of e-commerce process reengineering.