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信息化时代的到来催生了网络新媒体管理。从整体上来说,网络多媒体管理属于社会管理的一个范畴,更是社会管理中的一个重要方面。然而对于我国来说,网络多媒体体制的组建起步较晚,其管理过程中存在着大量的不足和欠缺,有待于进一步完善。本文中笔者结合自身多年从事网络多媒体管理的研究,并参照大量与网络多媒体管理相关的资料典籍,并结合国外先进的管理经验,来阐述“比较视野下网络新媒体管理机制”这一课题。
The advent of the information age has given birth to new media management network. On the whole, network multimedia management belongs to a category of social management, but also an important aspect of social management. However, for our country, the formation of the network multimedia system started relatively late, there are a lot of deficiencies and shortcomings in the management process, which need to be further improved. In this paper, I combined with many years of their own network multimedia management research, and with reference to a large number of network multimedia management related materials and books, combined with advanced foreign management experience to elaborate “comparative network of new media management mechanism ” this issue .