在电影市场营销的范畴内,我们通常把档期定义为:是由电影的发行方和院线、影院放映方根据影片的市场表现情况所确定的上映日到下映日的时间间隔。如果从观众的角度去看,档期就是目标影片的潜在消费者有暇在市场上(随着网络发行与放映的普及,观众观看影片的渠道不仅是传统影院观影,还拓展到互联网视频网站、数字流媒体观影等。本文主要探讨关于院线、影院电影发行中档期策略的问题。)所能够看到该影片的时间段。显然,我们从观众 In the context of film marketing, we usually define the schedule as: the time between the release date and the release date determined by the film’s distributors and cinemas based on the market performance of the film. If viewed from the perspective of the audience, the target period is the potential consumers of the target film have time to market (with the popularization of network distribution and screening, the channels for the audience to watch the video are not only the traditional cinema viewing but also the internet video website, Digital streaming viewers, etc. This article explores the issues surrounding the cinematic, cinema movie distribution mid-range strategy.) The time period that we were able to see the video. Obviously we are from the audience