商店的工作是将商品推销给顾客,因此商店经营者不能不了解顾客的购买心理,只有对顾客如何对商品发生兴趣到完成购买的整个活动过程都了如指掌,商店经营者才能把握经营上的主动权。为此,商店经营者就应当懂得顾客购买动机与购买过程等现代商店经营的基本知识。 The job of the shop is to sell the goods to the customers. Therefore, the shop operators can not understand the customer’s buying psychology, and only know how the customers are interested in the products and complete the purchase process. The shop operators can grasp the business initiative. . For this reason, store operators should understand the basic knowledge of modern store operations such as customer purchase motivation and purchase process.