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随着科学技术的日新月异,近年来微博、微信的迅猛发展给高校宣传思想工作带来机遇的同时也带来了挑战,面对困难重重的现实,研究如何充分发挥微博、微信的优势来为高校的宣传思想工作服务是一项重要而紧迫的任务。本文简要叙述了当前高校宣传思想工作存在的现实问题和不足,同时创新提出了如何使用微博、微信来拓宽高校宣传思想工作的方法及路径。
With the rapid development of science and technology, the rapid development of Weibo and WeChat in recent years has brought challenges to the publicity and ideological work in colleges and universities. In the face of the difficult reality, we have studied how to give full play to the advantages of Weibo and WeChat Serving the publicity and ideological work in colleges and universities is an important and urgent task. This article briefly describes the current problems and shortcomings in the work of propaganda and ideological work in colleges and universities, and at the same time proposes ways and ways of how to use weibo and wechat to broaden the propaganda and ideological work in colleges and universities.