以服装为核心产业,科技和投资为两翼,杉杉在服装赛道里一路长跑,从借6万元做中国的第一个服装广告,到率先提出实施名牌战略;从首先提出无形资产经营理念,到第一个导入CIS,不知不觉,“杉杉”品牌之路已走过了14年。也许是对杉杉往昔辉煌身影的怀念,也许是对杉杉今日业绩平平的焦 Taking clothing as the core industry, technology and investment as two wings, Shanshan runs all the way in the track of the clothing, from making 60,000 yuan to be China’s first clothing advertisement, to taking the lead in putting forward the strategy of implementing brand names; from the first to put forward the business concept of intangible assets, To the first import of CIS, unconsciously, the road to the “Fir Shan” brand has come 14 years. Maybe it is the remembrance of Shanshan’s glorious past. Maybe it’s a mediocre performance for Shanshan today.