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我国社会消费品零售总额由2006年的7.9万亿元增加到2010年的15.7万亿元,增长98.3%,消费品市场步入快速发展期。近年来,企业间的竞争,尤其是快速消费品间的竞争越来越激烈。快速消费品依靠消费者高频次和重复的使用与消耗通过规模的市场量来获得利润和价值的实
The total retail sales of consumer goods in China increased from 7.9 trillion yuan in 2006 to 15.7 trillion yuan in 2010, up 98.3%. The consumer market has entered a period of rapid development. In recent years, the competition among enterprises, especially the competition among fast moving consumer goods, has become more and more fierce. FMCG Rely on High Frequencies and Repeated Use and Consumption of Consumers Gain Profit and Value through Market Size