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吉祥语是具有吉祥意义用于向他人或自己表示祝福的词语，具有祝福性、超前性、时代性、民族性。在言语交际活动中，具有动力功能、安慰功能，可以调节人际关系、塑造人物形象和反映时代特色等。
Auspicious words are auspicious words used to express their blessings to others or themselves, with blessing, advanced, modern, nationality. In verbal communication activities, with motivation, comfort function, you can adjust the interpersonal relationships, shaping the character and reflect the characteristics of the times.