与大企业相比,中小企业存在着市场信息闭塞、营销观念落后、营销能力弱、营销管理水平低等诸多困难。在后金融危机时代,我国中小企业面临着来自国际国内市场的双重挑战,市场竞争环境和形势愈加严酷。面对新环境下的机遇与挑战,中小企业要结合实际,相应制定开拓市场、占领市场、把握市场的营销策略,力争在新型竞争中体现自身优势。 Compared with large enterprises, SMEs have many problems such as the blockage of market information, backward marketing concepts, weak marketing capabilities and low marketing management. In the post-financial crisis era, SMEs in our country are facing double challenges from the international and domestic markets. The market competition environment and the situation are even more harsh. Faced with the opportunities and challenges in the new environment, SMEs should, in light of their actual conditions, formulate marketing strategies that exploit the market, occupy the market and grasp the market, and strive to demonstrate their own advantages in the new competition.