炎炎夏日即将到来,饮料企业也迎来了销售旺季,很多饮料企业为了增加销量,采取各种形式的有奖销售活动,而“再来一瓶”也成了众多企业首选的促销方式。今年除了喜爱赠饮促销的康师傅外,可口可乐、百事可乐、统一也都纷纷加入开盖“再来一瓶”的大军。很多消费者在拧开瓶盖后不是急着喝饮料,而是先看看有没有中奖,看来这种赠饮形式确实抓住了一些消费者的购买欲望。 The hot summer is approaching, beverage companies also ushered in the sales season, many beverage companies in order to increase sales, take various forms of award-winning sales activities, and “another bottle” has become the first choice for many business promotions. In addition to this year’s favorite gift promotion Master Kong, Coca-Cola, Pepsi-Cola, unified also have joined the open cover “another bottle ” army. Many consumers are not in a hurry to drink after unscrewing the cap, but to see if there are any jackpots. It seems that the form of giving gifts does capture some consumers’ desire to buy.