五年一次的党代会是党报主题宣传的重要机遇,不失时机地做好党代会报道,不仅是党报必须完成的一项重大政治任务,同时也是凸显主流媒体地位、彰显党报影响力的大好时机。当前,传播形态多样化、传播渠道多元化、受众和市场碎片化给党报报道带来的机遇和挑战并存。 The five-year congress is an important opportunity for the propaganda of the party’s newspaper and seize the opportunity to do a good job in reporting on the party’s congress. It is not only a major political task must be completed by the party newspaper, but also a good opportunity to highlight the status of the mainstream media and highlight the influence of the party newspaper . At present, the diversification of forms of communication and the diversification of channels of communication mean that the opportunities and challenges brought to the party newspaper by the audience and the fragmentation of the market coexist.