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电力是重要的基础产业和公用事业,联系千家万户,关系国计民生。电力营销是电力行业经营与发展中非常重要的一个环节,随着社会的发展,电力企业体制改革的推进,电力逐步由紧张向过剩,由卖方市场向买方市场转变,电力企业面临着激烈的竞争,能否在竞争中保持优势地位,不断发展壮大,电力企业必须抛弃传统垄断企业的优越感,树立现代市场营销理念,不断提升服务水平,严格落实各项服务规范,树立良好的服务形象,以优质的服务去赢得用电客户的理解与支持。供电企业的销售收入是电费,从某种程度上来说,电力营销工作最后成果的体现也是电费。业扩管理风险要素、电费安全风险要素、现场服务风险要素以及自动化系统风险要素等构成电费风险要素。建立电费风险内部控制体系、完善电费风险控制措施与控制评价,能够最大限度有效防范电费风险,促进供电企业实现又好又快发展。
Electricity is an important basic industry and public utilities, linking people and families with the people’s livelihood. Electricity marketing is a very important link in the operation and development of power industry. With the development of society and the reform of electric power enterprise system, electricity gradually changes from tension to surplus, from seller’s market to buyer’s market, and electric power enterprises are facing fierce competition , Can maintain its dominance in the competition, continue to grow and develop, power companies must abandon the traditional sense of superiority of monopolies, establish the concept of modern marketing, and constantly improve the service level, strictly implement the service standards and establish a good service image to High-quality service to win customer’s understanding and support. The sales income of the power supply enterprises is the electricity bill. To a certain extent, the final result of the power marketing work is also the electricity bill. Risk factors of industry expansion and management, risk factors of electricity safety, risk factors of on-site service and risk factors of automation system constitute the risk factors of electricity fee. The establishment of an internal control system for electricity tariffs and risk control measures and control reviews will improve the risk control of electricity tariffs to the maximum extent and promote the sound and rapid development of power supply enterprises.