如果说传统媒体常以“央行”自居,那么,在新媒体时代,它的角色更像ATM机:去中心化、与用户零距离、随时随地提供服务。一条“海尔不再投杂志硬广”的新闻,可能是海尔自创立以来成本最低、效果最好的广告了。一直在谋求用“互联网思维”重新武装海尔的张瑞敏,这次几乎没花一分钱,就把一家传统家电企业的形象升级了。但此事当中“最受伤”的,当属仍然奋战在传统媒体 If traditional media often use “central bank” as its own place, then in the new media era, its role is more like ATM machines: decentralized, zero-distance with users, providing services anytime, anywhere. A “Haier no longer misread” is probably the lowest-cost, best-performing ad ever since its founding. Zhang Ruimin, who has been seeking to reinstall Haier with “internet thinking,” has escalated the image of a traditional home appliance business for almost a penny this time. But among the things “the most wounded”, they are still fighting in the traditional media